Most partner portals offer little partner benefit over a vendor’s corporate website. They act as a repository for information but fail to perform what should be their primary function – to provide the tools and resources partners need to sell and market on the vendor’s behalf. Why is this? Well most vendors prioritise funding and resource for their corporate website. The partner portal, if it exists, is usually an afterthought.
Posts Tagged ‘partner portal’
Why does your company need a Partner Portal?
December 13, 2008Making a partner portal that sales people will love
December 3, 2008A common misconception is that sales people do not like partner portals. While this may be the case for web 1.0 portals, nowadays there are a million ways to make sales people enthusiastic about your portal.
Using web 2.0 techniques it is now possible to make your partner portal two-dimensional; not only can you provide information to [...]
