Most CRM projects fail at the first hurdle due to a lack of definition and clear strategy. One of the most well known CRM systems is even known in the industry as ‘the most sold and least implemented CRM software’!
PRM does not have nearly the same failure rates that CRM has seen. This is because [...]
Posts Tagged ‘prm’
Why do CRM projects fail more often than PRM projects?
November 23, 2008Partner Relationship Management
September 18, 2008Partner Relationship Management enables vendors to better manage their channel partner sales, marketing and associated business operations activities thereby increasing efficiency, effectiveness, partner loyalty and performance and thereby improving profitability and reducing cost of sale.
