Archive for November 2008

Why do CRM projects fail more often than PRM projects?

November 23, 2008

Most CRM projects fail at the first hurdle due to a lack of definition and clear strategy. One of the most well known CRM systems is even known in the industry as ‘the most sold and least implemented CRM software’!

PRM does not have nearly the same failure rates that CRM has seen. This is because the entry-level investment is low, as it has been frequently supplied through an ASP/hosted model. Also the implementation time is six-eight weeks not six-eight months.

Also with PRM, there is no need to reinvent the business before the solution is implemented. PRM compliments existing systems, adds on to what they are already doing. PRM starts small and grows; you can test it a little at a time.

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Follow the Channel Sales Blog on Twitter

November 3, 2008

twitter-logoHave you discovered Twitter yet? Using Twitter you can send out messages to groups of friends, or even to the general public, from a website, mobile phone or Instant Messaging client.

Every time you post a new message, which must be less than 140 characters long, that message is relayed to all of the people in your friends list, published to your personal Twitter home page, and added to the public home page unless you tell it otherwise.

Over the last couple of months Twitter has become the next big thing on the internet and has gained a strong foothold in the online marketing community. The Channel Sales Blog can also be found on Twitter where we provide you with updates on the latest blog posts and other interesting Channel Sales related information.

Twitter has the potential to become a valuable tool for businesses, it can be used to broadcast your company’s latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication.

There are lots of helpful sources of information on Twitter such as the recently launched Twitter for Beginners blog and Tweeternet.