Archive for December 2008

Why does your company need a Partner Portal?

December 13, 2008

Do you want to complement your partner program with a compelling, interactive, content-rich partner portal that combines easy to use and easy to access sales, marketing and support tools with genuine demand generation capability and get a tangible return on your investment?

Most partner portals offer little partner benefit over a vendor’s corporate website. They act as a repository for information but fail to perform what should be their primary function – to provide the tools and resources partners need to sell and market on the vendor’s behalf. Why is this? Well most vendors prioritise funding and resource for their corporate website. The partner portal, if it exists, is usually an afterthought. (more…)


Making a partner portal that sales people will love

December 3, 2008

A common misconception is that sales people do not like partner portals. While this may be the case for web 1.0 portals,  nowadays there are a million ways to make sales people enthusiastic about your portal.

Using web 2.0 techniques it is now possible to make your partner portal two-dimensional; not only can you provide information to your channel (price lists, marketing materials etc.), but you can also receive information from your channel via your partner portal.

By offering customized content, sales dashboards and incentive programs you can drive more sales people to your portal and leverage your PRM investment.

What can make you enthusiastic about a partner portal?

How to use Twitter as a marketing instrument

December 2, 2008

Twitter is confusing. It is getting an enormous amount of buzz in online and offline media, but many marketers have no idea how Twitter can help them in their online marketing efforts. In this article I will try to explain how you can successfully use twitter in your marketing efforts.

What is Twitter?

Twitter is a service that allows to to post short messages on the internet, visible for anyone interested. Facebook users can compare it to their Facebook status updates on steroids.

What is so special about Twitter?

  • Status updates can not only be made from an internet browser, but also via SMS (mobile phone text-messages), iPhones and other connected devices.
  • To make Twitter work seamlessly with mobile phones, the length of the messages is limited to a 140 characters. This ensures to-the-point communication.
  • Anyone can read your status updates, group-sms messages never really took off, but now Twitter is doing something similar in a nice web interface the advantages of pushing messages out to a large number of followers are becoming very obvious.