Making a partner portal that sales people will love
A common misconception is that sales people do not like partner portals. While this may be the case for web 1.0 portals, nowadays there are a million ways to make sales people enthusiastic about your portal.
Using web 2.0 techniques it is now possible to make your partner portal two-dimensional; not only can you provide information to your channel (price lists, marketing materials etc.), but you can also receive information from your channel via your partner portal.
By offering customized content, sales dashboards and incentive programs you can drive more sales people to your portal and leverage your PRM investment.
What can make you enthusiastic about a partner portal?