Archive for the ‘channel marketing’ category

How to use Twitter as a marketing instrument

December 2, 2008

Twitter is confusing. It is getting an enormous amount of buzz in online and offline media, but many marketers have no idea how Twitter can help them in their online marketing efforts. In this article I will try to explain how you can successfully use twitter in your marketing efforts.

What is Twitter?

Twitter is a service that allows to to post short messages on the internet, visible for anyone interested. Facebook users can compare it to their Facebook status updates on steroids.

What is so special about Twitter?

  • Status updates can not only be made from an internet browser, but also via SMS (mobile phone text-messages), iPhones and other connected devices.
  • To make Twitter work seamlessly with mobile phones, the length of the messages is limited to a 140 characters. This ensures to-the-point communication.
  • Anyone can read your status updates, group-sms messages never really took off, but now Twitter is doing something similar in a nice web interface the advantages of pushing messages out to a large number of followers are becoming very obvious.

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CRN Special Report: Next Generation Marketing

September 22, 2008

Channelweb logoPaul Bray of CRN Channelweb investigates why vendors should make the investment in next-generation marketing campaigns to keep channel sales flowing.

Wise vendors should provide a to, through and with channel marketing approach, treating their channel partners like customers and employing partner relationship management (PRM) in the same way that a retailer would use Customer Relationship Management.
Distributors do not often generate user demand for products, so the focus of a vendor’s PRM should be its Value Added Resellers, System Integrators and other Resellers.

Read the full article