Archive for the ‘marketing’ category

Measuring the effect of viral email marketing

April 17, 2009

chart-arrowEmail marketing is a powerful channel that allows marketers to measure virtually every interaction with their prospects. But whether you want it or not, there are still things that cannot be measured 100% accurately. Although some measurements can be considered as reliable, the truth is that it is only a rough estimate of what really happened.

Encouraged by a specific marketing message or driven by the fantastic business of the e-mail campaign, people sometimes forward the email to new prospects. This is called the viral effect. It would be great if this viral effect could be measured – imagine how great it would be to know how many times your message was forwarded. Better still, to whom …

Yes … it is possible.
But only if the email is forwarded via a specially designed form on your website. By using this technique, you can store the email address of the sender and the receiver. (more…)


Follow the Channel Sales Blog on Twitter

November 3, 2008

twitter-logoHave you discovered Twitter yet? Using Twitter you can send out messages to groups of friends, or even to the general public, from a website, mobile phone or Instant Messaging client.

Every time you post a new message, which must be less than 140 characters long, that message is relayed to all of the people in your friends list, published to your personal Twitter home page, and added to the public home page unless you tell it otherwise.

Over the last couple of months Twitter has become the next big thing on the internet and has gained a strong foothold in the online marketing community. The Channel Sales Blog can also be found on Twitter where we provide you with updates on the latest blog posts and other interesting Channel Sales related information.

Twitter has the potential to become a valuable tool for businesses, it can be used to broadcast your company’s latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication.

There are lots of helpful sources of information on Twitter such as the recently launched Twitter for Beginners blog and Tweeternet.

How to add to Windows Live Favorites

October 16, 2008

Please add a link to to Windows Live Favorites. You can login using your Hotmail / MSN Messenger account details.

Be creative when specifying the Title! These are a couple of example titles that you can use:

RelayWare Channel Marketing
Partner Relationship Management
RelayWare PRM
Channel Sales Lead Management