Archive for the ‘partner portal’ category

Why does your company need a Partner Portal?

December 13, 2008

Do you want to complement your partner program with a compelling, interactive, content-rich partner portal that combines easy to use and easy to access sales, marketing and support tools with genuine demand generation capability and get a tangible return on your investment?

Most partner portals offer little partner benefit over a vendor’s corporate website. They act as a repository for information but fail to perform what should be their primary function – to provide the tools and resources partners need to sell and market on the vendor’s behalf. Why is this? Well most vendors prioritise funding and resource for their corporate website. The partner portal, if it exists, is usually an afterthought. (more…)


Making a partner portal that sales people will love

December 3, 2008

A common misconception is that sales people do not like partner portals. While this may be the case for web 1.0 portals,  nowadays there are a million ways to make sales people enthusiastic about your portal.

Using web 2.0 techniques it is now possible to make your partner portal two-dimensional; not only can you provide information to your channel (price lists, marketing materials etc.), but you can also receive information from your channel via your partner portal.

By offering customized content, sales dashboards and incentive programs you can drive more sales people to your portal and leverage your PRM investment.

What can make you enthusiastic about a partner portal?