Posted tagged ‘channel’

Why does your company need a Partner Portal?

December 13, 2008

Do you want to complement your partner program with a compelling, interactive, content-rich partner portal that combines easy to use and easy to access sales, marketing and support tools with genuine demand generation capability and get a tangible return on your investment?

Most partner portals offer little partner benefit over a vendor’s corporate website. They act as a repository for information but fail to perform what should be their primary function – to provide the tools and resources partners need to sell and market on the vendor’s behalf. Why is this? Well most vendors prioritise funding and resource for their corporate website. The partner portal, if it exists, is usually an afterthought. (more…)